Selling out early means undercharging

Selling out 60 days early doesn't mean you won. It usually means your rate was too low.

Here's a 20-minute check you can do this week.

Pull your on-the-books for the next 90 days. Mark every date that's already above 80% occupancy more than 45 days out. Those are the dates guests want most, and they're still buying at your normal price.

A hypothetical example: a 40-room resort in Bali has 32 rooms sold for a mid-August Saturday, and it's only June. The rate is IDR 1,800,000. If the last 8 rooms go for IDR 2,100,000 instead, that's IDR 2,400,000 more for that one night, from rooms that would have sold anyway.

Don't jump all at once. Raise the rate 5-10% on the rooms you have left, then watch pickup for three days. If bookings keep coming at the same speed, raise it again.

The point: the rate you set months ago shouldn't be the rate you sell your last rooms at.

How often do you look at your pace? Tell us in the comments, or see it done every day with a free 7-day demo at revbot.id.

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